Web Positioning

Search engines are the most widely used way that users find web sites. There are more than 100 million searches carried out on search engines worldwide every day. These searches result in thousands, sometime millions, of listings. By appearing in the top positions means more traffic and more business. Search engine optimisation ensures your site appears amongst the top listings.

Our optimisers work with our designers to create the perfect site which will not only look and work fantastically but will also rank highly with the search engines, getting your clients to you quickly & efficiently.

What are the development processes?

The Optimisation Process
Pipedream can improve your ranking on major search engines by taking specific keywords that best describe the products or services offered by your site. These keywords are strategically placed on your site in order for the search engines to recognise and index your site on your keywords. When someone puts these keywords into a search engine your site comes up near the top of the list and clicks through to your site.

By using specialist software and the most up to date search engine intelligence Pipedream can obtain top search engine positions for your site.

Keyword Selection:
Pipedream assists and advises on keyword selection so that your site uses the most relevant and popular keywords that best describe your site.

Keyword Placement:
Pipedream will make changes to your web site to ensure the keywords are very prominent to the search engine. This is known as optimising the site. Most changes will not result in any changes to the look of the existing site but they may recommend some visible changes to improve your ranking.

Submitting and Monitoring:
Pipedream submits your site to major search engines and directories and monitoring progress within the search engine.

Monthly Maintenance Service
At the end of the contact period a client may wish to continue with a site maintenance contract. For a monthly fee of 10% of the original contract price the client will receive the following service:

1. Monthly reports of positions on the major search engines.

2. Re-registration of any pages dropped by a major search engine.

3. Re-optimisation of any pages that display a downward trend in positioning